MEDIA RELEASE - Australia 

November 1, 2010 

Bedding manufacturer Sleepyhead (trading as Australian Comfort Group), today announced its agreement to acquire two Pacific Brands business units in Australia. The Sleepmaker bedding business, including the Simmons and Dunlopillo brands and flexible foam manufacturer, Dunlop Foams, will be added to the company’s existing businesses which include the Sleepyhead, Wonderest, Latex Gold, Design Mobel and Serta brands. As part of the transaction, Sleepyhead will sell its Wonderlay carpet underlay business to Pacific Brands. 

Craig Turner, Joint Managing Director of Sleepyhead says “Sleepyhead is in a major growth phase and this expansion is part of its endeavour to build on Sleepyhead’s local manufacturing philosophy. This acquisition shows a major commitment to the Australian market and people. 

“Sleepyhead is at the forefront of mattress manufacturing and innovation and adding its world-class expertise and experience to the brands and distribution of the Pacific Brands’ businesses will be a tremendous fit for employees, customers and suppliers.” 

Sleepyhead has a history of purchasing physical assets and investing in manufacturing and new technologies. The company is committed to this strategy in Australia to ensure it maintains a competitive position in the worldwide market. 

Sleepyhead is a privately owned family business established by the Turner family 75 years ago. The company currently operates six manufacturing facilities across Australia and New Zealand.  

The acquisition of the Pacific Brands assets by Australian Comfort Group is subject to ACCC ratification.

ENDS 

Media inquiries should be directed to: Georgie Cox - + 61 3 9686 1186 / 0419 334492